Book our private tour about the secrets of the Medici. Get to know the fascinating figures and story of Florence’s most powerful family.
Uncover the secrets of the Medici:

Explore the intrigue and power of the Medici family on our “The Secrets of the Medici” walking tour in Florence. Delve into the lives of Lorenzo the Magnificent, Cosimo de’ Medici, and other prominent Medici figures who shaped the Renaissance with their political acumen and unparalleled patronage of the arts. Our expert guides will reveal the dramatic and often untold stories of their reign, showing how they influenced the course of Florentine and Italian history.

On this guided tour you will uncover the lesser-known aspects of the Medici dynasty. You will learn about their groundbreaking role in banking and commerce, which turned Florence into a cultural and economic powerhouse. This tour is ideal for those eager to understand the rich history and enduring legacy of one of the most influential families in history. Join us to experience the hidden tales and impactful legacy of the Medici family in Florence.

Tour Highlights:
  • Medici influence on Florence’s culture and politics
  • Lorenzo and Cosimo’s impact on the Renaissance
  • Renaissance art and architecture funded by the Medici
  • Medici innovations in banking and commerce
  • Stories of political intrigue and family drama
Book this tour as a private tour!
Why Book our Secrets of the Medici Tour:

Curious about the powerful families that shaped history? “The Secrets of the Medici” tour takes you on a journey into the dramatic stories and influential deeds of the Medici family. Discover how they shaped Florence and the Renaissance, bringing history to life. Perfect for history lovers seeking a deeper side of Florence.

Are you interested in getting to know other fascinating historical personalities? Then book our “In the footsteps of Michelangelo” tour.

Important details:

Tour type: This tour is available mainly as a private tour.

Duration: The tour lasts approximately 2 hours.

Guide: One of our professional, licensed tour guides is looking forward to guiding you and to showing you the beauty of Florence.

Children: This tour is excellent for children who love stories, secrets and history.

Accessibility: This tour is wheelchair accessible, though the old streets and alleyways might make it somewhat challenging.

What to wear: Comfortable shoes! Also, always check the weather forecast to bring the right clothes.

The Secrets Of The Medici
Interested in a public tour?

Upon request we can publish this tour as a public tour to reduce the tour’s price per person. A public tour costs 40 euros per participant and requires a minimum of 5 participants.

Tour conditions:​

Minimum number of participants:
This tour takes place mostly as a private tour but can also be opened as a public tour upon request. It will take place as a public tour if at least 5 people are registered. In case there aren’t enough participants, we will unfortunately cancel the tour and issue you a full refund.

Cancellation policy:
You can cancel your booking up to 48 hours in advance. If you cancel your booking less than 48 hours before the tour we won’t be able to issue a refund. Certain exceptions apply such as emergency situations. Please note, we reserve the right to cancel the tour up to 48 hours in advance too. We will do so if our guide is unavailable due to a sudden change or if we do not have the minimum number of participants required for the tour.

Pictures and videos:
Please be aware that we might take photos and videos during the tour. If you don’t want to appear in any Secret Vienna promotional pictures, please let us know by sending us a message.

Copyrights:
The content of the tour is produced by our hard working team of licensed guides. Therefore, recording the tour or taking pictures of artefacts and material used by the guide is strictly forbidden.

View all our tours in Florence