Go underground on our Florence Wine Cellar Tour:
Florence is a city of secrets, and some of its best-kept ones lie beneath its historic streets. On our Secret Florence wine cellar Tour, you’ll uncover one such gem. Behind the modest façade of a historic family-run wine shop you will find a centuries-old cellar that tells a story of Tuscany’s winemaking traditions. As you descend into this private space, the atmosphere takes you back in time, surrounded by the unmistakable Florence character.
Your guide will be the cellar’s owner, a winemaker whose passion runs as deep as the history of his craft. He’ll share personal stories of family traditions while you’re tasting the producer’s own creations, from the bold and traditional Chianti and Chianti Classico to the sophisticated and modern Supertuscan. Alongside these fine wines, you’ll taste local delicacies that complement every sip, giving you a true sense of Tuscany’s culinary heritage, making this experience perfect for wine lovers and cultural enthusiasts alike.
Experience Highlights:
- Visit a hidden historic wine cellar.
- Learn about Tuscan wines directly from a winemaker.
- Enjoy a curated selection of Tuscan delicacies.
Book this tour as a private tour:
Why book our Secret Florence wine cellar tour?
This tour offers a rare opportunity to step into a world that most visitors to Florence never get to see. Guided by the winemaker himself, it’s a deeply personal and exclusive experience, far removed from the typical wine tours or museum visits. Whether you’re a wine enthusiast or simply looking for a memorable cultural experience, this is a tour that brings Florence’s history and flavor to life.
Important details:
Tour type: This tour is available mainly as a private tour.
Duration: The tour lasts approximately 2 hours.
Guide: One of our professional, licensed tour guides is looking forward to guiding you and to showing you the beauty of Florence.
Children: This tour is excellent for children who love stories, secrets and history.
What to wear: Comfortable shoes! Also, always check the weather forecast to bring the right clothes.

Interested in a public tour?
Upon request we can publish this tour as a public tour to reduce the tour’s price per person. A public tour costs 40 euros per participant (not including the entrance ticket price) and requires a minimum of 5 participants.
Tour conditions:
Minimum number of participants:
This tour takes place mostly as a private tour but can also be opened as a public tour upon request. It will take place as a public tour if at least 5 people are registered. In case there aren’t enough participants, we will unfortunately cancel the tour and issue you a full refund.
Cancellation policy:
You can cancel your booking up to 48 hours in advance. If you cancel your booking less than 48 hours before the tour we won’t be able to issue a refund. Certain exceptions apply such as emergency situations. Please note, we reserve the right to cancel the tour up to 48 hours in advance too. We will do so if our guide is unavailable due to a sudden change or if we do not have the minimum number of participants required for the tour.
Pictures and videos:
Please be aware that we might take photos and videos during the tour. If you don’t want to appear in any Secret Vienna promotional pictures, please let us know by sending us a message.
Copyrights:
The content of the tour is produced by our hard working team of licensed guides. Therefore, recording the tour or taking pictures of artefacts and material used by the guide is strictly forbidden.